Posts in Content Marketing
Client Profile: RIC design build

RIC design build is one of The Chop Shop’s longest running clients (and one of my favorites, if I’m being honest). They do amazing historic renovations, modern additions, single room or whole home remodels - all using sustainable building practices.

Read More
How to #Hashtag

Consider the recent #metoo, #blacklivesmatter and #ALSicebucketchallenge campaigns - they brought people together, made an impact and also helped people find those stories and share their own. Brands and businesses can use hashtags in a similar way to create a community with their customers and fans.

Read More
How to Create a Recognizable Brand Voice

That's a pretty good reason to carefully consider your brand. Because unless you're Wal-Mart or Amazon or can somehow guarantee the lowest price, you're going to need to give people a reason to choose you over everyone else.

Read More
What is Content Marketing?

Content marketing is the thing you don't notice if it's being done well and the thing that can hold up an entire project, campaign or even a new company if it's not done well. Content marketing is how every piece of collateral, whether it's your website, fliers, business cards, social media posts, emails or blog speaks to your audience (read: customers). 

Read More
Designers and Developers, Listen Up

How many times have you gotten to 90% on a project then spent days, weeks or even months waiting on the last 10% from your client? And how many times has that last 10% that you've been waiting on been content

Read More
Writing for the Web 101

Writing for the web is different than writing in any other format. People read, perceive and retain information differently on the web than they do on paper, billboards, signage and other physical places. In addition, people read different kinds of web content differently. 

Read More
Writing a Better Newsletter

E-newsletters are an easy way to maintain contact with your customers or supporters. They can provide news, specials, events, contact information, and special coupons and deals for newsletter subscribers only. 

Read More
Information Architecture 101

Information Architecture (IA) is a fancy name for how content is organized on a website. Good IA increases findability on a website and helps connect site visitors with the information, product or service they are looking for. 

Read More