Take Your Seat Around the Fire in 2017
I hope you all are as excited for 2017 as I am. I love a clean slate and a fresh start.
One of my goals for 2017 is to better define my time. We've all heard the term "work/life balance." This term is weird to me, because it insinuates that work is somehow not "life." For those of us who own businesses or have demanding jobs that we enjoy and in which we thrive, that term can be off-putting. But we also know that we do allow our time at work to seep into our time out of work - regardless of whether or not we define both of those times as "life."
For me, 2017 isn't about work/life balance, but rather - making the most out of all of my time, however I happen to be spending it.
For example, you may be spending excessive amounts of time trying to market your business on every social media platform without it really paying off. And while you spend hours trying to demystify your Twitter followers, your competition may be more effectively using email marketing or blogging -something you believe you don't have the time or expertise to do. And on top of all this, you haven't seen your spouse or eaten a home cooked meal in days.
This is not unique to you. Many small business owners and professionals experience this. Myself and the fine folks at Campfire & Co. decided last year that we wanted to put together a series of workshops that helped people in this position market their businesses more efficiently and effectively. These sessions wouldn't take up much time (an hour and a half of a weekday), would be fun and interactive, would connect participants to other small business owners and would help people to define their time and business better.
2017, meet The Fireside Sessions.
These once a month sessions will hit the highlights of marketing your business, from crafting a beautiful brand identity to efficiently marketing your business with public relations, writing better digital content and how to focus your social media campaigns.
Each session will include:
All materials, take home slides/handouts in an adorably branded folder
A one-hour networking session after class to connect with other participants
Light refreshments including happy hour drinks
A fun take away gift - unique to each session!
So if work actually is a part of your life, but you'd still like to focus your energy and use your time better this year, I encourage you to sign up for any one of these sessions that interests you. You can also sign up for all four sessions and save 25%.
Whatever your goal is this year, I wish you the best in 2017.