This conference is focused on growing businesses who take joy in what they do, and want their professional development to be as laid back and fun as the work they do passionately every day. It's also for businesses who understand that they no longer get to just do one job. Business owners and small business teams wear many hats, so you have to reach out and get training and information on those areas where you're not an expert.Read More
In an age where we gaze at our timelines more than magazines or television, it’s become clear that social media is no longer a business’s icing on the cake — it’s fundamental to building a brand image.Read More
Consider the recent #metoo, #blacklivesmatter and #ALSicebucketchallenge campaigns - they brought people together, made an impact and also helped people find those stories and share their own. Brands and businesses can use hashtags in a similar way to create a community with their customers and fans.Read More
Just do it. Are you in good hands? Maybe it’s Maybelline.
Chances are you’ve heard or read those words more times than you could count. What do all of these iconic phrases have in common? They’re taglines, and they’re arguably more recognizable than the company names that made them famous.Read More
As an entrepreneur in the competitive world of businesses marketing services, I often feel at a disadvantage.
I’m not a competitive person. I was never into sports as a kid, although I was active and spent most of my time climbing trees and swimming. When I was forced to play a sport for my physical education credit in high school, I chose tennis - arguably the most noncontact, least team-oriented sport possible.Read More
For me, 2017 isn't about work/life balance, but rather - making the most out of all of my time, however I happen to be spending it.Read More
How often in your business have you tried to be the entire body? I know I have. Accountant? Sure. Strategist? Of course. Owner, writer, editor, client services manager, administrative assistant, and tech support? Why not?Read More
If you're like me, this time of year is a little nostalgic. Empty composition notebooks, pencils ready to be sharpened, fresh highlighters, and carefully organized binders all purchased with the intent to set you out on the right foot and learn something new. If pining for back-to-school supplies makes me a nerd, then so be it.Read More
whether you outsource your content creation or decide to take it on yourself, here are four compelling reasons to give good content a chance.Read More
When you create content, you want to get the most out of it.
You don't just write a blog then let it sit on your site, hoping someone will happen upon it and read it.
That's a pretty good reason to carefully consider your brand. Because unless you're Wal-Mart or Amazon or can somehow guarantee the lowest price, you're going to need to give people a reason to choose you over everyone else.Read More
Content marketing is the thing you don't notice if it's being done well and the thing that can hold up an entire project, campaign or even a new company if it's not done well. Content marketing is how every piece of collateral, whether it's your website, fliers, business cards, social media posts, emails or blog speaks to your audience (read: customers).Read More
Yes, it's time for that retrospective blog post.Read More
If newspapers are a dying breed (and we're not saying they are), then there is at least one lesson we should take away from them before they are extinct (which we hope they never become) - the editorial calendar.Read More
Determining how technology communicates with people falls into the broad categories of User Experience and User Interaction. (UX and UI, respectively). User Experience requires looking at myriad aspects of both the human and technology factors. See below:Read More
Writing for the web is different than writing in any other format. People read, perceive and retain information differently on the web than they do on paper, billboards, signage and other physical places. In addition, people read different kinds of web content differently.Read More
E-newsletters are an easy way to maintain contact with your customers or supporters. They can provide news, specials, events, contact information, and special coupons and deals for newsletter subscribers only.Read More