Posts tagged web content
Diving Deep, Not Wide, Into Social Media

Social media has provided a lot of opportunities for businesses to promote themselves. Maybe too many opportunities. Pinterest, Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube . . . how does one choose which platforms to jump into and which ones to leave alone?

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Information Architecture 101

Information Architecture (IA) is a fancy name for how content is organized on a website. Good IA increases findability on a website and helps connect site visitors with the information, product or service they are looking for. 

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