Social media has provided a lot of opportunities for businesses to promote themselves. Maybe too many opportunities. Pinterest, Facebook, Twitter, LinkedIn, Instagram, Snapchat, YouTube . . . how does one choose which platforms to jump into and which ones to leave alone?Read More
whether you outsource your content creation or decide to take it on yourself, here are four compelling reasons to give good content a chance.Read More
When you create content, you want to get the most out of it.
You don't just write a blog then let it sit on your site, hoping someone will happen upon it and read it.
If newspapers are a dying breed (and we're not saying they are), then there is at least one lesson we should take away from them before they are extinct (which we hope they never become) - the editorial calendar.Read More
Information Architecture (IA) is a fancy name for how content is organized on a website. Good IA increases findability on a website and helps connect site visitors with the information, product or service they are looking for.Read More
Does your business website have a blog? If it doesn't, it should. This infographic explains why blogging is so critical to your site's search engine ranking and visibility.Read More