Posts tagged writing services
Why Your Business Needs A Tagline

Just do it. Are you in good hands? Maybe it’s Maybelline.

Chances are you’ve heard or read those words more times than you could count. What do all of these iconic phrases have in common? They’re taglines, and they’re arguably more recognizable than the company names that made them famous.

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What is Content Marketing?

Content marketing is the thing you don't notice if it's being done well and the thing that can hold up an entire project, campaign or even a new company if it's not done well. Content marketing is how every piece of collateral, whether it's your website, fliers, business cards, social media posts, emails or blog speaks to your audience (read: customers). 

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Information Architecture 101

Information Architecture (IA) is a fancy name for how content is organized on a website. Good IA increases findability on a website and helps connect site visitors with the information, product or service they are looking for. 

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