This week, just like every other week, I got an email from Tinto, a small wine shop and tasting bar in my neighborhood. But this week it really struck me how consistently I actually open and read their emails. And it’s not just because I love wine and consistently hand over lots of my money to them in exchange for it.
Read MoreIn an age where we gaze at our timelines more than magazines or television, it’s become clear that social media is no longer a business’s icing on the cake — it’s fundamental to building a brand image.
Read MoreConsider the recent #metoo, #blacklivesmatter and #ALSicebucketchallenge campaigns - they brought people together, made an impact and also helped people find those stories and share their own. Brands and businesses can use hashtags in a similar way to create a community with their customers and fans.
Read MoreJust do it. Are you in good hands? Maybe it’s Maybelline.
Chances are you’ve heard or read those words more times than you could count. What do all of these iconic phrases have in common? They’re taglines, and they’re arguably more recognizable than the company names that made them famous.
Read MoreThat's a pretty good reason to carefully consider your brand. Because unless you're Wal-Mart or Amazon or can somehow guarantee the lowest price, you're going to need to give people a reason to choose you over everyone else.
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