To help give us some insight into how members of the press decide which stories to pick up and topics to highlight, we are excited to have Jesse Scaccia, editor at AltDaily.com, as our special guest speaker. But before we get his professional opinions, we wanted to learn a little bit more about the man behind AltDaily, NEON and so much more.Read More
Just do it. Are you in good hands? Maybe it’s Maybelline.
Chances are you’ve heard or read those words more times than you could count. What do all of these iconic phrases have in common? They’re taglines, and they’re arguably more recognizable than the company names that made them famous.Read More
As an entrepreneur in the competitive world of businesses marketing services, I often feel at a disadvantage.
I’m not a competitive person. I was never into sports as a kid, although I was active and spent most of my time climbing trees and swimming. When I was forced to play a sport for my physical education credit in high school, I chose tennis - arguably the most noncontact, least team-oriented sport possible.Read More
How often in your business have you tried to be the entire body? I know I have. Accountant? Sure. Strategist? Of course. Owner, writer, editor, client services manager, administrative assistant, and tech support? Why not?Read More
Writing for the web is different than writing in any other format. People read, perceive and retain information differently on the web than they do on paper, billboards, signage and other physical places. In addition, people read different kinds of web content differently.Read More